Set a pay per view price for the media. Keep the full amount as a sole producer or distribute by percentage to multiple collaborators.
Earn from advertising, splitting the earnings with your audience. Your audience is incentivised to activate ad's as they earn which creates more revenue for you as a producer.
Your content is wrapped as NFT's with the holder of the NFT earning its associated revenue share. Sell your NFT or collect NFT's for the earnings.
Later, sell merchandise and raise funding for new productions.